ducati motor holding - social campaigns
Since 2015 to 2016 I've worked in Ducati Digital Marketing Team as Graphic Designer and UI-UX Designer; the Brand is massively known worldwide for the production of motorcycles and the Company Racing Team competes every year in the MotoGP where every "Ducatista" is always on attendance for a new big victory.
During this experience I've made a huge quantity of graphic materials, reaching the bigger audience and fans of the Borgo Panigale's Red Devil; discovering to be really appreciated from users and receiving lots of "likes" It's been my game changer and my starting point to grow up as a Designer.
During this experience I've made a huge quantity of graphic materials, reaching the bigger audience and fans of the Borgo Panigale's Red Devil; discovering to be really appreciated from users and receiving lots of "likes" It's been my game changer and my starting point to grow up as a Designer.
Moreover in that place I've earned golden lessons and precious suggestions for my future career.
x diavel campaign
For the This is X campaign, I've made some social iconic images starting from some mechanical motorcycle details components; those details were first highlighted on promotional videos and marketing footage and we've used as icons symbols of the new custom motorcycle Ducati XDiavel.
I've touched-up the head light photo, for instance, to turn it in a distinctive Logo.
My starting idea was to emphasize its epic light in the darkness.
For the This is X campaign, I've made some social iconic images starting from some mechanical motorcycle details components; those details were first highlighted on promotional videos and marketing footage and we've used as icons symbols of the new custom motorcycle Ducati XDiavel.
I've touched-up the head light photo, for instance, to turn it in a distinctive Logo.
My starting idea was to emphasize its epic light in the darkness.
brand identity
I learned the rules of branded design at Ducati and how to perform a taylor made visual communication, based on the specific brand tone of voice
I learned the rules of branded design at Ducati and how to perform a taylor made visual communication, based on the specific brand tone of voice
