unisalute insurance private areas
Renewed both in UI and UX and enhanced with new functionalities, the UniSalute Reserved Area has become a model available for other societies like SiSalute and branded eventually for other big customers of insurance funds. The redesign of this application followed closely the UniSalute Up release, with the purpose of renovating the insurance services offer across the available digital media; by the design point of view it’s been a great chance to start building a Design System.
my role
Interaction Designer : requirement gathering and analysis together with the group design team, design of the new reserved area structure with wireframing and sketching. Visual Design, UI design, illustrations and icons.
Lead Designer : supervision of integrations of UI-UX and frontend developments for the customization part, monitoring of the style guides and design system that we created.
the team
Me : Lead Designer, Interaction designer
Stefano : Head of multichannel
Agatha : Lead Backend developer
Alice : Front end Developer
Matteo : Front end developer
Luca : Backend developer
Lorenzo : Backend developer
design process
- Functional analysis and requirements review
- Study of a new UX and a new Journey for Homepage, main pages of primary fluxes, new services, new sections; UX review on other processes
- Concept and visual design
- Project presentation to Business and other Stakeholders
- Study of a new UX and a new Journey for Homepage, main pages of primary fluxes, new services, new sections; UX review on other processes
- Concept and visual design
- Project presentation to Business and other Stakeholders
- Contribution to the Design System
- Design of scalable models for eventual graphical customization for big customer
- Internal team frontend/backend design
- Design of scalable models for eventual graphical customization for big customer
- Internal team frontend/backend design
focus on ui and ux
Starting by analising flux/behaviour of the users visiting UniSalute.it, we found evidence of the fact that most of the visitors were pointing to the reserved area of the site rather than touring the site itself: this very important entry point in fact allows customers to have access to their policies, but also partners and contractors can get precious informations for their business.
From a UI-UX point of view (and also technological) is was then necessary to bring this strategic platform quickly to the same level of the app we developed earlier, so that we could keep a good coherence both on the user experience and brand identity.
What was designed for the reserved area is necessarily different between fluxes and models but brings ax excellent value in the company digital system.
The design of the layout followed the purpose of giving the logged user all the usable functionalities at a glance of an eye.
The many informations related to policies, reservations and refund requests files are all presented, for instance, in homepage using highlights: they report latest updates to procedures, presented by visual underlining, traffic lights style of technical details and point out eventual actions that need to be taken.
Using call to action and buttons, primary and secondary interactions are possible; the left side of the page shows all the reserved area sections while in the lower right corner some banners are shown that are related to marketing campaigns indexed per user.
other related projects
I designed many digital products during several years of work for the reserved area and eventually I coordinated the design team for many other implementations, from banner creation for communication to the making of entirely new areas after the first production release.
I designed many digital products during several years of work for the reserved area and eventually I coordinated the design team for many other implementations, from banner creation for communication to the making of entirely new areas after the first production release.
For instance, the IVASS dedicated area for policies check, annual subscription payments and linked documents was created, in addiction we also renewed the platform to join the collective policies for companies;
Me and the Front End Team, we also created new sections like the one for direct contacts (through messaging) or the “ForYou” section in which customer can find integrated personalized web applications: a diary for chronic illnesses, diets for obese patients, and a direct communication channel with doctors.
release follow up & rating
By introducing the customer satisfaction survey banner, shown at the end of the refund and reserve processes, we made the company rating better by 2.5 points: from 2019 UniSalute remains steadily on top of TrustPilot, with major good reviews focused on web services and app an on their ease of use.
By introducing the customer satisfaction survey banner, shown at the end of the refund and reserve processes, we made the company rating better by 2.5 points: from 2019 UniSalute remains steadily on top of TrustPilot, with major good reviews focused on web services and app an on their ease of use.
